Senior Sales Manager

ABOUT:
Explore Elk Grove is the official tourism marketing organization for the City of Elk Grove. Our mission is to create and deliver value to our stakeholders including visitors, the tourism industry, the community, and local government. The vision of Explore Elk Grove is to elevate the assets we have, uncover opportunities that drive economic impact, and enhance the quality of life for our community and visitors alike.

POSITION SUMMARY:
The Senior Sales Manager at Explore Elk Grove has the primary responsibility to drive overnight visitation,
room night revenue and economic impact. Promote the destination to attract conferences, meetings, group
bookings and sports travel. The role involves building and maintaining strong relationships with key
stakeholders, such as convention planners, event organizers, sports events rights holders, and local businesses, to
position the destination as a premier choice for meetings and events. Key tasks include identifying, researching,
qualifying, and soliciting group business suited to the meeting space, venue space, accommodations, and
amenities of our partners. The primary responsibility of this position is to increase leads and assist member
properties, group related venues and services in booking new qualified group business. The Senior Sales
Manager will execute strategies to achieve sales targets and contribute to the overall growth and success of the
organization.

The role requires the individual to be self-driven, ability to multi-task, positive can-do attitude, keen
organizational, and writing skills. This position reports directly to the Executive Director, adheres to Explore
Elk Grove standards, and accepts other responsibilities as assigned.

ADMINISTRATIVE:
-Maintain current and accurate knowledge of local meeting facilities, associated members, and general Elk
Grove information.
-Prospect for new clients, respond to inquiry calls and distribute leads to appropriate members.
-Follow up on leads and inquiry requests, and compile city wide proposals
-Business Review
-Attend and contribute to meetings relating to group sales and marketing plans as requested.
-Maintain result tracking reports.
-Produce weekly, monthly, and yearly reports.

OUTSIDE SALES EFFORTS:
-Attend trade shows as outlined in the plan and assigned by the Executive Director. Prepare all materials to be used at tradeshows, shipment of items needed at tradeshow and transport of booth. Coordinate all communication with partners, travel arrangements, and expenses
-Attend Industry Events & Networking Opportunities (CalSAE, MPI, SGMP, HSMAI, PCMA, Sports ETA, Etc.)
-Conduct weekly outside calls (Office Visits, Coffee, Lunch, Happy Hour, Dinner, Entertainment, Etc.)
-Conduct monthly Sales Manager Meetings
-Weekly visit hotels, meeting venues, sports venues to build rapport, discuss need dates, and review pipeline. Prioritize bidding on new business and closing business.

PROACTIVE SALES EFFORTS:
-Identify, research, qualify, and solicit group business suited to the meeting space, venue space, accommodations, and amenities of our partners.
-Execution of the sales and marketing programs as outlined in the annual plan.
-Educate meeting prospects on current promotions and booking incentive offers to encourage their
consideration of Elk Grove as a meeting and event destination.
-Manage all designated lead generation and tracking using the CRM database. Produce follow-up
correspondence for booked business.
-Plan and execute all aspects of client site inspections pertaining to working leads or as assigned. Site
inspections will include the following duties: respond to a client’s request for a site inspection; suggest
that a client come to Elk Grove for a site inspection. Discuss with client the properties they would like to
see. Set up site inspection schedule with properties. Arrange for any transportation and lodging that the
client may require on their visit; city tour; entertaining as appropriate including hosting the client for
meals and special events.
-Weekly present qualified business with completed business review form

OTHER DUTIES:
-Administrative office duties and telephone support
-Provide regular status updates to Executive Director
-Multi-task and prioritizes in a fast-paced work environment
-Must be motivated, self-starter, with exceptional customer service and interpersonal skills
-Exceptional attention to detail, organizational, analytical and time management skills
-Technologically savvy, with a working knowledge of Microsoft office
-Project management and logistical coordination as necessary
-Provide information by answering questions and requests
-Daily consistent data entry in CRM system
-Office file maintenance

This job description is an overview of the scope of responsibilities and is not intended to be an inclusive list
of job tasks and expectations. With the evolution of this organization and position, the responsibilities of this
position may change.

EDUCATION & EXPERIENCE REQUIREMENTS:
-High School Diploma required; Bachelor’s Degree preferred
-5+ years of Business Development, Hotel, and or Destination Marketing Sales Experience
-Additional hospitality experience is preferred but not required

QUALIFICATIONS, KNOWLEDGE, SKILL AND ABILITY REQUIREMENTS:
-Valid driver’s license and reliable transportation
-Preferred software knowledge: Microsoft applications, iDSS, PlayEasy, CVENT

TRAVEL REQUIREMENTS:
This position does require regular travel and outside sales calls.

PHYSICAL DEMANDS AND WORKING CONDITIONS:
This position may be required to work evenings, weekends, and holidays.

OFFICE ENVIRONMENT:
-Monday through Friday 8:00 AM – 5:00 PM
-Ability to work independently at Explore Elk Grove office location and or remote as required by Executive Director
-Lift, carry, or otherwise move and position a minimum of 50 pounds on an occasional basis
-Operate a computer and other common office equipment on a constant basis
-Ability to work for extended periods of time sitting, standing, walking, bending, reaching, and speaking on a constant basis
-To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

COMPENSATION:
-Competitive pay based on experience. Position is exempt.
-Medical, dental, Vision and Life Insurance
-401k with up to 4% match
-Quarterly performance bonus
-Cell Phone Reimbursement - $100 per month
-Expense reimbursement for approved expenses
-Paid Vacation – Ten (10) days per year, accrual starts after first 90 days of employment
-Generous Paid Holiday Schedule – 13 days annually

Explore Elk Grove is an equal opportunity employer that is committed to diversity and inclusion in the
workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual
orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as
outlined by federal, state, or local laws.